Broker’s Day

The two-day event was held at the Marina di Carrara headquarters and provided an exclusive opportunity for industry professionals to explore in depth not only The Italian Sea Group’s production reality but also the distinctive product range of each brand, the commercial strategy, and the company’s know-how.The workshop highlighted the strategic role of the R&D department, emphasizing how innovation and customization are the pillars of the company vision. At the same time, it showcased how The Italian Sea Group is facing an unparalleled industrial challenge, with an extraordinary number of mega and giga yachts being built simultaneously—probably the highest ever recorded in yachting history.
To manage this complexity with efficiency and precision, the company has implemented an innovative Industrial Process & Planning, adopting advanced methodologies and software from highly engineered sectors such as automotive. This approach allows for a structured and effective organization of the entire production cycle, coordinating departments and optimizing every phase of construction.
Brokers had the opportunity to visit the entire shipyard, including the 3D design departments for carpentry and furnishings, a case probable unique in Italy. This approach ensures perfect integration between design and production, reducing margins of error and optimizing every stage of the high-customization process.
The visit to the internal Business Units, such as the Steelworks and Upholstery, highlighted a distinctive feature of The Italian Sea Group: the ability to carry out a significant portion of the work internally instead of relying almost exclusively on external suppliers. This model allows for direct quality control and continuous improvement in cost management and production processes. The decision to carry out a large part of the work internally, combined with the exclusive use of 3D design, enables The Italian Sea Group to preserve and enhance its extraordinary heritage of know-how. With this initiative, The Italian Sea Group reaffirms its commitment to continuous evolution, refining processes, skills, and solutions to meet the highest industry expectations, further solidifying its role as a LEADER in the international luxury yachting sector.